IT’S a fair cop for a young Teesside designer whose artwork has been chosen from a regional competition to front a national police campaign.
Cleveland College of Art & Design graphic student Becky Pearey’s ‘Think Pedestrian’ logo and poster designs are to be used to highlight the problem of inconsiderate and obstructive parking.
The campaign set up by Cleveland Police, in partnership with Hartlepool, Redcar and Cleveland and Middlesbrough and Stockton Councils, aims to reduce the numbers of road users who park their cars partly or fully on the pavement causing obstructions to pedestrians.
The competition invited entries from students from CCAD, Middlesbrough College, Stockton Riverside College, Hartlepool College and Trinity Catholic and was judged by Police and Crime Commissioner Barry Coppinger and representatives from the Inconsiderate and obstructive steering group.
Independent travel needs assessor with the Highways & Transportation Services at Middlesbrough Council Gail Chester said: “The standard of work was so high that the Chief Inspector queried why the police were spending thousands of pounds for work from design agencies when there was so much talent on the BTEC Graphic Design course at CCAD Middlesbrough.
“The police would now like to produce an entire regional campaign from Becky’s concept with a further two posters and Chief Inspector Barker will recommend that the ‘Think!’ campaign look to take her work nationally.”
Alongside seeing her posters used across the region Becky, 16, of Middlesbrough, who is in her first year of a two year BTEC Extended Diploma Graphic Design course at CCAD, will also receive a prize of £200 for her artwork.
“I was really shocked when I heard that my work had been chosen to front the campaign,” said Becky.
“This was the first live brief that I’d been involved in since coming to CCAD so to think that it could end up as a national campaign is amazing.”
Second place in the campaign competition also went to a CCAD graphics student with Callum Bendelow, 16, of Yarm, named as runner up.
Graphics tutor Paul Clay added: “We are extremely proud of our students’ achievements but not surprised.
“Professional industry standards are inherent in our teaching and our current students have embraced this to produce exceptional work on a daily basis.
“The competition was area-wide and we see this as proof that our students are head and shoulders above the rest when it comes to design thinking and execution and it also cements our place at the forefront of providing creative Level 3 qualifications.”
For more information on opportunities at CCAD contact (01642) 288888 or log on to www.ccad.ac.uk.
